Last week, MultiChoice officially launched a movie rental service for Nigerians. The service is called BoxOffice and according to what we gathered, it was aimed to provide subscribers of DSTV with the ultimate in home television entertainment. BoxOffice allows subscribers to rent and watch the latest blockbuster movies in the comfort of their homes, right on their DStv Explora decoders.
The major advantage according to the tv house is that Box Office will solve the problem of piracy for Nigerian movie makers. if movie makers give their movies to DSTV to rent to viewers on DSTV, it does not need to go through marketers anymore and will no longer be sold on the street. It will only be on Box office. That ways copies cannot be made illegally.
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