The channel’s division of NBCUniversal International Television today announced the launch of Telemundo, the popular telenovela channel, in Africa. From Monday 12 August, the exciting new channel will be an addition to the DStv Access, Family, Compact, Compact Plus (where available) and Premium bouquets, on 118.
Telemundo will exclusively air telenovelas with the tagline: “Telemundo – Feel the Passion.”
Nico Meyer, MultiChoice Africa CEO said, “We are delighted to be launching Telemundo as it increases the range of programming available to DStv subscribers. Telenovelas are a popular entertainment format and we want to provide a dedicated channel where subscribers can go to find this kind of programming. The launch forms part of MultiChoice Africa’s commitment to provide viewers in Africa with a wide channel line-up and to ensure that they have a broad variety of genres to choose from.”
(read more after the cut)
Telemundo in Africa will be dedicated to the most compelling Spanish language telenovelas, offering DStv customers a dramatic rollercoaster of romance, mystery, action and adventure. Telemundo will bring the world of exotic locations and glamorous personalities into African homes.
“Telenovelas are an editorial and television force internationally and we are particularly excited to bring Telemundo to Africa exclusively with DStv,” says Colin McLeod, Managing Director Emerging Markets, Universal Networks International. “Together we believe we can help to drive multi-channel television to an even broader market. With the launch of Telemundo viewers will have another great reason to tune into DStv.”
At launch, viewers can look forward to fascinating stories of love, success and betrayal with high quality production values in telenovelas including Aurora, Precious Rose, My Heart Beats for Lola and Behind Closed Doors.
Telemundo will be fully localized for the African market with full dubbing of Spanish-language programming in English for South Africa and Sub-Saharan countries.
Telemundo becomes the fifth channel brand from Universal Networks International to launch in Africa, joining the recently refreshed channels – Universal Channel, E! Entertainment Television and The Style Network, and movies channel, Studio Universal. Further, NBCUniversal News Group also operates CNBC channels across the continent.