In a bid to consolidate its market leadership, PZ Cussons Nigeria on Tuesday, October 23, 2012 in Lagos, unveiled a new pack for its premium Dish washing up liquid, Morning Fresh and introduced a new variant, Zesty Lemon into the market.
Morning Fresh is a premium brand and recognized market leader in the Dish washing liquid market. This powerful dish washing liquid, foams richly with a strong grease cutting ability, making it very economical to use and gentle on the hand, while the exciting lemon fragrance eliminates cooking odours and leaves the kitchen refreshed.
Speaking at the launch which was used to unveil the new packaging and the new variant as well as to further reinforce the brand’s message to its consumers that ‘every drop cleans much more’, the Managing Director, PZ Cussons Nigeria, Mr Alex Goma , thanked the consumers for their patronage and making it the No1 dish wash brand in Nigeria. He promised Morning Fresh will continue to offer superior performance that makes them proud of their kitchens.
According to him, the essence of the event is to “demonstrate Morning Fresh’s commitment to meeting consumer needs for performance and freshness and assure that for Morning Fresh, ‘Every drop cleans so much more’.
“The Morning Fresh Original new easy grip design makes it more convenient for consumers to handle and the Zesty Lemon variant gives consumers choice of fragrance.”
On the brand’s legacy over the past 20 years in Nigeria, the Brand Manager, Morning Fresh, Michael Nnochiri, explained that as the leader in the market segment, the brand is evolving with its consumers by being innovative, setting the pace in the market and providing quality value for money spent.
He said: “As Nigeria’s no 1 Dish wash brand, we have re-introduced your trusted Morning Fresh in a new easy grip bottle and also introduced a new Variant-Morning Fresh zesty lemon. Our loyal customers want the best from a premium brand so we have had to make sure that we do not let them down. We understand the need to ensure that the consumers get the best possible value from every drop of Morning Fresh and this has helped to maintain the brand’s leadership over the years.
“This launch will help us to further project the brand’s performance efficacy to our loyal and potential consumers.”
We will continue to be the brand that enables the Nigerian woman be proud of how well she takes care of her family.