Wednesday, 25 July 2012
Italian shoe maker storms Nigeria
A new brand line is about to be launched, and whether it's a celebrity line or a high-end designer, they have the budget shopper in mind. That is the logic. Italian foremost fashion brand Fratelli Rossetti has concluded plans to establish the coveted brands more prominently in the Nigerian and Ghana market through Jetcomm Ventures.
According to Olajide Arthur Olaitan of Jetcomm Ventures, sole representative of the brand in the African continent “The idea of maintaining a stronger presence in Nigeria is because we are aware that Nigerians are fashionable and fashion conscious people who aim for only the best, we are bringing these brands closer to the people starting with the Nigeria and Ghana markets so they can get the originals of their preferred brands”
In a statement, the CEO, Olajide Arthur Olaitan said Jetcomm Ventures Nigeria have been designed to bring together an exciting mix of Fratelli Rossetti brand that attends to mid income earners to high stake rollers (Shoes, Loafers, Hand Bags, all unisex) and latest seasons releases in all the brands. “ These are great brands are in high demand amongst our country men and we are set up to meet that demand at reasonable prices by bringing these original brands closer to the people. Every item of Fratelli Rossetti footwear is a little work of art produced bymaster craftsmen. Each one requires over a hundred working phases: from the design of the model to its manufacture, every phase is carried out in the workshops in Parabiago, just outside Milan, with continous investment into stylistic and technical research permitting the attainment of excellent results in the price/quality ratio.”
Fratelli Rosesetti was founded in 1953. In 2003 Fratelli Rossetti celebrated an important milestone: fifty years of activity, a long chronicle of passion and dedication that has led to the affirmation of a brand which is synonymous with quality and style in Italy and abroad.
He added that, Jetcomm Ventures is a trading and manufacturer representative company registered in Nigeria since 1995 , with is first project, been the sole agent for an American liquor called Coronet brandy , Aristocrat Whisky and Vodka. The arrival of Fratelli Rossetti brand is a new concept with cutting edge designs and new collections, and finally, we present the first Fratelli Rossetti store in Africa. There is something for every taste, genuine handmade Italian shoes for him and her.”
Perhaps, it will be a matter of time for Nigerians to discover the hidden qualities of the Fraterlli Rossetti brand just like it took them time to realise the qualities of other brands like Gucci, Nike etc. From all indications, the strong showing by the Italian brands in the country coupled with Jetcomms versatility in the African region will make the market more.